Strider Bikes and the Axel Project Ride Through Utah

Strider Bikes and the Axel Project Ride Through Utah

with the Larry H. Miller Tour of Utah Professional Cycling Race

Toddlers Learn To Love Cycling Alongside the Pros

at Each of The Race’s Finish Festivals August 3-9

Rapid City, SD (July 30, 2015) — Strider Sports International, the world’s premier manufacturer and marketer of children’s no-pedal balance bikes, in conjunction with the Axel Project, is bringing the Strider® Adventure Zone to each of the stage finish expo locations of the Tour of Utah professional cycling event taking place next week.

The Strider Adventure Zone activation taking place at each of the Expos gives toddlers one to five years old a chance to test ride a STRIDER Balance Bike, play with other kids, and develop balance and coordination in a fun ride and play area. This safe and friendly environment encourages kids to explore mobility on two wheels and experience the challenge and thrill of riding a STRIDER on unique terrain and obstacles.

People can find a free Adventure Zone complete with loaner bikes and helmets at each Tour of Utah Lifestyle Expo beginning Tuesday, August 4^th, as well as during the Strider Championship Series Race taking place Saturday, August 8^th in Pioneer Park, downtown Salt Lake City.  Dates and locations of the Lifestyle Expos include: Ogden, August 4; Bountiful, August 5; Heber Valley, August 6; Salt Lake City, August 7; and Park City, August 9^th.

The Larry H. Miller Tour of Utah is one of only five UCI-sanctioned, multi-stage, North American pro cycling events in 2015. Showcasing some of the world’s most prestigious teams and cyclists for seven days in August, this event now attracts worldwide attention as the top international cycling event that follows the Tour de France. Nearly a decade since its opening circuit, the Tour of Utah, today, stands shoulder to shoulder with the most prestigious professional bicycle stage race events as our answer to the greatest cycling challenges the world has to offer.

Strider Sports International CEO Ryan McFarland says, “The Tour of Utah is a natural fit to help promote STRIDER Riding and the mission of the Axel Project. Showcasing STRIDER Bikes and the young toddler riders next to the fastest road cyclists in the world is truly an honor for us. We know the passion and determination on display from every pro rider in the race will rub off on our young racers, showing them how much you can do on two wheels!”